We have to start talking now about changing, not just about turning, but about returning on a big scale.
"On a big scale" means that it is not sufficient to make token gestures, for example, to say to an older man, "Do me a favor and send your grandchild to study in cheder for two hours."
Rather, this is about reaching people in a deeper and more meaningful way, getting them to change their lives, to set their priorities where they should be set, and to put their efforts where they should be put, because a time is coming when these are the things that will count, and most of the rest will not matter at all.
It will be a different reality; things won't be the same.
We have to tell people about it.
We have to say it again and again in a most emphatic way.
This does not mean that we must invalidate what we are doing; we must just work on a much grander scale.
We have to act in a much more urgent way.
–Rabbi Adin Steinsaltz
From "The Lubavitcher Rebbe," March 11, 2002, by Rabbi Adin Steinsaltz